ProOps Consulting and ProOps Ads Tracker Privacy Policy

Effective Date: March 10, 2025

This Privacy Policy governs the collection, use, and protection of personal information by ProOps Consulting and its ProOps Ads Tracker web application and Chrome extension (collectively, “ProOps Services”). We are committed to protecting your privacy and ensuring transparency in how we handle your data, in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and any applicable provincial privacy laws (e.g., Quebec’s Act Respecting the Protection of Personal Information in the Private Sector). This policy applies to all users of our services, including website visitors, web app users, and Chrome extension users.

By using ProOps Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.

1. Who We Are

  • ProOps Consulting: A consulting service based in Canada, providing ad operations and optimization solutions for businesses, including data analysis and strategic recommendations.

  • ProOps Ads Tracker: A web application and Chrome extension that integrates with Google Cloud Platform, Google Ad Manager, and Google Sheets to track, analyze, and report on advertising performance for publishers and ad ops professionals.

We are based in Toronto, Ontario, Canada, and operate under applicable Canadian federal and provincial privacy laws, including PIPEDA and, where applicable, Quebec’s Act Respecting the Protection of Personal Information in the Private Sector.

2. What Data We Collect

We collect personal information (as defined under PIPEDA as “information about an identifiable individual”) to provide and improve ProOps Services, ensure security, and comply with legal obligations. The types of data we collect include:

2.1. Personal Information You Provide

  • Contact Information: Name, email address, phone number, and company name (if provided through our website, contact forms, or support requests for ProOps Consulting or ProOps Ads Tracker). We collect this information only with your express or implied consent, as required by PIPEDA.

  • Account Information: User ID, password, and profile details (if you create an account for ProOps Ads Tracker). Consent is obtained at the time of account creation.

  • Payment Information: Billing details (if applicable for ProOps Consulting services), processed securely via third-party payment processors (e.g., Stripe, PayPal). We do not store payment data directly; third-party processors handle this under their privacy policies, and we obtain your consent for sharing.

2.2. Data Collected Automatically

  • Usage Data: When you use ProOps Ads Tracker (web app or Chrome extension), we collect:

    • Device information (e.g., device type, operating system, browser type).

    • Log data (e.g., IP address, timestamps, pages visited, actions taken).

    • Chrome extension activity (e.g., interactions with Google Ad Manager, ad performance data, Google Sheets interactions).

    • We collect this data with your implied consent through use of our services, as permitted under PIPEDA, and provide an option to opt-out via extension settings or web app preferences.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies on our website and web app to enhance user experience, analyze usage, and track ad performance. You can manage cookie preferences through your browser settings or opt-out via our website. We obtain your consent for non-essential cookies under PIPEDA’s consent requirements.

  • Google Integration Data: When using ProOps Ads Tracker, we access data from Google Cloud Platform, Google Ad Manager, and Google Sheets, including:

    • Ad performance metrics (e.g., impressions, clicks, revenue).

    • Google Sheets data (e.g., raw data, metadata, combined data, summary data).

    • Google Ad Manager network codes and API data.

    • This data is collected with your consent, as it is necessary for providing ProOps Ads Tracker functionality. We limit collection to the minimum required under PIPEDA’s data minimization principle.

2.3. Data from Third Parties

  • We may receive data from third-party services (e.g., Google Analytics, Google Ads, payment processors) to enhance our services, analyze usage, or improve ad targeting. We obtain your consent for such data sharing, where required, and ensure third parties comply with PIPEDA through contracts or data processing agreements.

3. How We Use Your Data

We use your personal information for the following purposes, with your consent or as necessary for our commercial activities under PIPEDA:

  • Provide and Improve Services: Deliver ProOps Consulting recommendations, ProOps Ads Tracker functionality (e.g., ad tracking, reporting), and technical support.

  • Analytics and Optimization: Analyze usage patterns, improve user experience, and optimize ad performance using Google Ad Manager and Google Sheets data.

  • Security and Compliance: Detect and prevent fraud, ensure account security, and comply with Canadian legal obligations (e.g., PIPEDA, Quebec privacy laws).

  • Communication: Send updates, newsletters, or support notifications (with an option to opt-out). We obtain your express consent for marketing communications and provide an easy opt-out mechanism.

  • Marketing (Optional): With your consent, send promotional materials about ProOps Services. You can withdraw consent at any time by contacting us or using the unsubscribe link in emails.

4. How We Share Your Data

We do not sell your personal information. We may share data as follows, in compliance with PIPEDA:

  • Service Providers: Third-party vendors (e.g., Google Cloud, Google Ad Manager, Google Sheets, payment processors) to operate ProOps Services, subject to confidentiality agreements and PIPEDA-compliant data processing agreements.

  • Legal Requirements: If required by Canadian law, regulation, or legal process (e.g., subpoenas, court orders), or to protect our rights, privacy, safety, or property. We will notify you of such disclosures unless prohibited by law.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred, subject to this Privacy Policy and prior notification under PIPEDA.

  • With Your Consent: We may share data with third parties if you explicitly consent (e.g., integrating with additional Google services). Consent is obtained in a clear, specific, and informed manner, as required by PIPEDA.

5. Data Security

We implement reasonable security measures to protect your personal information, as required under PIPEDA:

  • Encryption of sensitive data (e.g., OAuth credentials, service account keys) in transit and at rest using TLS and AES-256.

  • Access controls limiting data access to authorized personnel and service accounts.

  • Regular security audits and penetration testing for ProOps Ads Tracker (web app and Chrome extension).

  • Use of Google Cloud Secret Manager for storing sensitive credentials in production environments.

  • Chrome extension sandboxing and Manifest V3 compliance to isolate and secure extension data.

  • We maintain organizational and technical safeguards to prevent unauthorized access, use, or disclosure, as mandated by PIPEDA’s security safeguard principle.

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any breaches affecting your personal information as required by PIPEDA and applicable provincial laws (e.g., within 72 hours to the Office of the Privacy Commissioner of Canada and affected individuals, if significant).

6. Your Rights and Choices

Under PIPEDA and applicable provincial laws, you have the following rights regarding your personal information:

  • Access: Request a copy of your personal information. We will provide this within 30 days, as required by PIPEDA, unless an extension is granted.

  • Correction: Update or correct inaccurate or incomplete data. We will respond promptly and update our records.

  • Deletion: Request deletion of your data (subject to legal obligations or retention for reasonable business purposes). We will delete data unless required to retain it for legal or operational reasons, as permitted under PIPEDA.

  • Withdrawal of Consent: Revoke consent for data collection, use, or disclosure (where consent is the basis for processing). You can withdraw consent at any time by contacting us, and we will cease processing unless required by law.

  • Challenge Compliance: File a complaint with us or the Office of the Privacy Commissioner of Canada (OPCC) if you believe we are not complying with PIPEDA. Contact us at privacy@proopsconsulting.com (mailto:privacy@proopsconsulting.com), and we will investigate and respond within 30 days.

To exercise these rights, contact us at privacy@proopsconsulting.com (mailto:privacy@proopsconsulting.com). We will respond within 30 days or as required by law. You may also lodge a complaint with the OPCC at www.priv.gc.ca or your provincial privacy authority (e.g., Quebec’s Commission d’accès à l’information).

For Chrome extension users, you can manage permissions and data access via Chrome’s extension settings (chrome://extensions) and opt out of data collection by disabling the extension or specific permissions.

7. International Data Transfers

ProOps Services may transfer personal information internationally, including to the United States and other countries where ProOps Consulting or its service providers operate. Under PIPEDA, we ensure that such transfers comply with Canadian privacy laws by entering into binding corporate rules, standard contractual clauses, or other mechanisms approved by the OPCC, ensuring an adequate level of protection for your data.

8. Children’s Privacy

ProOps Services are not intended for children under 13 (or under 16 in some jurisdictions, including Quebec under the Act Respecting the Protection of Personal Information in the Private Sector). We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it promptly and notify parents or guardians, as required by PIPEDA. Parents or guardians should contact us at privacy@proopsconsulting.com (mailto:privacy@proopsconsulting.com) if they believe their child’s data has been collected.

9. Chrome Extension Specifics

The ProOps Ads Tracker Chrome extension collects and processes personal information to track advertising performance, including:

  • Google Ad Manager data (e.g., impressions, clicks, revenue).

  • Google Sheets interactions (e.g., raw data, metadata).

  • Device and browser information (e.g., IP address, browser type) for functionality and security.

The extension operates under Manifest V3, ensuring sandboxed execution, limited permissions, and compliance with Chrome’s privacy requirements and PIPEDA. We obtain your consent for data collection through the extension’s installation and usage, and you can review and manage permissions in Chrome (chrome://extensions). Data is processed locally or transmitted securely to ProOps Services via encrypted connections.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes via email, website notification, or within the ProOps Ads Tracker interface, and obtain your consent for material changes affecting your personal information, as required by PIPEDA. Your continued use of ProOps Services after such changes constitutes acceptance of the updated policy.