Welcome to ProOps Consulting, a media operations consultancy.
We provide ad operations consulting for publishers, retail media networks, and in-house media teams - plus ProOps Ads Tracker, the daily coordinator that has your Google Ad Manager alerts ready before 8 AM.
Where ad ops teams get stuck
Usually in one of two places. Sometimes both.
Manual reporting, unclear SLAs, and teams working from different numbers.
We audit the workflow end to end, align ad ops with sales and finance, and hand back a prioritized roadmap you can work through in order - not a deck that sits in a folder.
Nobody has time to check pacing, revenue, and inventory before the day starts.
ProOps Ads Tracker does it for you. Colour-coded alerts across campaigns, revenue, and inventory, ready before 8 AM your local time, 7 days a week. 30-day free trial.
Our services
Advisory work, hands-on operational design, and a product that handles the daily routine - so your team spends its time on yield and strategy instead of report pulls.
Operational transformation
We audit your workflows and rebuild them end to end - pre-sales, media delivery, and invoicing - so the process holds up when volume grows.
Revenue optimization and yield
We review the ad stack, find what is leaving money on the table, and prioritize the fixes by effort against return.
ProOps Ads Tracker
The daily coordinator for your ad ops team. Alerts on campaigns, revenue, and inventory before 8 AM, 7 days a week. 30-day free trial.
Consulting fixes the operation. Ads Tracker keeps it running.
Latest thinking
Read the blog →How to set up daily alerts from Google Ad Manager
Native notifications, scheduled reports, and monitoring tools - what each one actually catches, and where each one falls short.
$8,500 caught on day two of a free trial
One morning alert on a pacing shortfall, actioned the same day - and what changed in the team's daily routine over the following 90 days.
Keeping GAM covered when half the team is out
The vacation-season coverage math, the three failure patterns that cost publishers revenue every summer, and a plan that doesn't depend on who's in.
Get started with ProOps, today.
Whether the problem is the operation or just the mornings, it starts with a conversation.