ProOps Consulting Privacy Policy
Effective Date: May 13, 2025
This Privacy Policy governs the collection, use, and protection of personal information by ProOps Consulting and its services, including the ProOps Ads Tracker Chrome extension and web application (“ProOps Services”). We are committed to protecting your privacy and ensuring transparency in how we handle your data, in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws (e.g., Quebec’s Act Respecting the Protection of Personal Information in the Private Sector). This policy applies to all users of our services, including website visitors, web app users, and Chrome extension users.
By using ProOps Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our services.
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1. Who We Are
ProOps Consulting: A consulting service based in Ontario Canada, providing ad operations and optimization solutions for businesses, including data analysis and strategic recommendations.
ProOps Ads Tracker: A Chrome extension and web application that integrates with Google Ad Manager and Firebase Firestore to monitor advertising performance and campaign health for publishers and ad ops professionals.
We are based in Toronto, Ontario, Canada, and operate under applicable Canadian federal and provincial privacy laws, including PIPEDA and, where applicable, Quebec’s Act Respecting the Protection of Personal Information in the Private Sector.
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2. What Data We Collect
We collect personal information (as defined under PIPEDA as “information about an identifiable individual”) only when necessary, with your consent or as required for our services. The types of data we collect include:
2.1. Personal Information You Provide
Contact Information: Name, email address, phone number, and company name (if provided through our website, contact forms, or support requests for ProOps Consulting or ProOps Ads Tracker), with express consent.
Consulting Billing Information: Billing details for ProOps Consulting services, processed securely via third-party payment processors (e.g., Wise). We do not store payment data directly and obtain your consent for sharing.
Ads Tracker Account Information: Email and user ID (if you create an account for ProOps Ads Tracker), with express consent. For details, see the ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
2.2. Data Collected Automatically
Consulting Website: Cookies, IP address, and browser type to enhance user experience, with consent for non-essential cookies. You can manage preferences through browser settings.
Ads Tracker: Non-personal ad performance metrics (e.g., impressions, clicks, revenue, campaign alerts) from Google Ad Manager, stored in Firebase Firestore, and optional Google Sheets exports, with consent via extension usage. Minimal device/browser info (e.g., IP address) may be collected for security, with opt-out via Chrome settings. See ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
2.3. Data from Third Parties
Consulting Services: Data from third-party analytics (e.g., Google Analytics) to improve website performance, with consent and opt-out options.
Ads Tracker: Data from Google Ad Manager and Firebase for core functionality, under PIPEDA-compliant agreements. *If applicable: Usage analytics via Google Analytics, with opt-out in extension settings.* See ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
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3. How We Use Your Data
We use your data with your consent or as necessary for our services:
Provide and Improve Services: Deliver ProOps Consulting recommendations, ProOps Ads Tracker dashboards, alerts, and technical support.
Analytics and Optimization: Analyze website usage (consulting) and ad performance (Ads Tracker) to improve user experience.
Security and Compliance: Detect fraud, ensure security, and comply with Canadian laws (e.g., PIPEDA, Quebec privacy laws).
Communication: Send updates or support notifications (with opt-out). We obtain express consent for marketing and provide an opt-out mechanism.
Marketing: With consent, send promotional materials about ProOps Services. You can withdraw consent via unsubscribe links or by contacting us.
For Ads Tracker-specific uses, see ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
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4. How We Share Your Data
We do not sell personal information. We may share data as follows, in compliance with PIPEDA:
Service Providers: Third-party vendors (e.g., Google Cloud, Firebase, payment processors) to operate ProOps Services, under PIPEDA-compliant agreements.
Legal Requirements: If required by Canadian law (e.g., court orders), with notification unless prohibited.
Business Transfers: In a merger or acquisition, with prior notification under PIPEDA.
With Your Consent: For additional integrations (e.g., Google services), with clear consent.
For Ads Tracker-specific sharing, see ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
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5. Data Security
We implement reasonable security measures, as required by PIPEDA:
Encryption of data in transit and at rest using TLS and AES-256.
Access controls limiting data to authorized personnel and service accounts.
Regular security audits for ProOps Services.
For Ads Tracker: Manifest V3 compliance, Firebase security rules, and secure credential management. See ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
We notify you of breaches within 72 hours, per PIPEDA.
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6. Your Rights
Under PIPEDA, you have the following rights:
Access: Request a copy of your personal information within 30 days.
Correction: Update inaccurate data.
Deletion: Request data deletion, subject to legal retention requirements.
Withdrawal of Consent: Revoke consent for data processing by contacting us.
Challenge Compliance: File complaints through Contact us with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca).
For Ads Tracker, manage permissions via Chrome settings (chrome://extensions). See ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy). We respond within 30 days.
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7. International Data Transfers
ProOps Services may transfer data to the U.S. or other countries (e.g., Google Cloud, Firebase servers) under PIPEDA-compliant standard contractual clauses, ensuring adequate protection.
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8. Children’s Privacy
ProOps Services are not for children under 13 (or 16 in Quebec). We delete any such data promptly and notify parents/guardians, as required by PIPEDA. Contact us if you believe a child’s data was collected.
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9. Changes to This Policy
We may update this policy to reflect changes in practices or laws, notifying you via email or website for significant changes and obtaining consent per PIPEDA. Continued use after changes constitutes acceptance. For Ads Tracker updates, see ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).
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10. Contact
Please use the contact form here.
For ProOps Ads Tracker-specific inquiries, see ProOps Ads Tracker Privacy Policy (https://www.proopsconsulting.ca/ads-tracker-privacy-policy).